It may be acceptable for users to post short videos they took from their iPhones, but your page has to be more professional. Don’t sacrifice quality just because it’s short. The company shows how their coffee is made and uploads fun, promotional videos.Įven if your video is going to be under 30 seconds long, the content within it still has to be top-notch. The Coffee Bean & Tea Leaf, a coffee shop chain, posts videos that are mostly under a minute long.
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More than 80 percent of viewers watched one that was 30 seconds or shorter, while less than 70 percent watched one that was one to two minutes long. Data from a Wistia study showed that people are more likely to watch the entirety of a video if it’s shorter. When posting a video on the site, keep it short. They don’t go on Facebook to watch a long video. When people are on Facebook, they view their notifications, answer messages, scroll through their newsfeeds, check in on friends’ and families’ profiles, look at the trending news, and maybe click on an ad. According to a Business Insider study from 2014, 50 million people in the United States watch videos on their phones, and “15 percent of all online video hours globally are viewed on tablets and smartphones.” Aside from that, mobile video itself is going through its own revolution. If you aren’t optimized for mobile, you’re going to have a hard time growing your Facebook page.Īccording to The Verge and data from Facebook itself, 30 percent of Facebook’s 1.32 billion userslog onto the social network exclusively on their smartphones. You want to come off as genuine, not phony. It should also relate to your brand-otherwise, your fans may think you’re simply opportunistic. If you do create a trend video, make sure it’s not like everyone else’s. They included the hashtags #movember and #shaveoff so they could be part of the conversation. This past fall, caregiving company 24Hr HomeCare posted a video about their dedication to No Shave November. Remember to include relevant hashtags so that you have the chance to garner even more views. Are they tweeting about tattoos? Are they Instagramming their Ice Bucket Challenge pictures? Are they making vines about Valentine’s Day? Take a trend, put your own brand spin on it, and post a Facebook video about it. Look at what trends your demographic is currently into. You want to be there, on your audience’s newsfeed, with a relevant video that they’ll want to click. Just take the marriage equality Facebook photo or the KONY 2012 video, for example. When a news item or fad is in style, people’s newsfeeds are bursting with content about it. Jump Onto Trends to Connect with Your Audience If you want to get more of your YouTube subscribers or Twitter followers to like your Facebook page, you’re going to have to upload a video from YouTube or another site onto your other accounts.
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Since Facebook videos can only be shared on the site, you won’t be able to repost your call to action videos anywhere else. They told fans to “like if you want one” and received 1,836 likes and nearly 25,000 views. You might want to ask a question to your fans in the video, or include one in the description.ĭiamond Candles, which gives lucky customers rings worth thousands of dollars with their candle purchases, posted a video showing off their merchandise.
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To further develop your page, you can also encourage people to like the video, share it, or leave a comment. If it’s hidden away in your video library, less people are likely to see it. This kind of video should be the one that’s featured prominently in the “about” section. To implement this tip, you can include a call to action on your video to hit the “like” button on your page. They should also get conversation going on your page amongst your fans and followers. Use the Video Specifically to Build Your Pageįacebook videos should be seen as tools to increase your number of page likes and the amount of likes on your content.